30 booked consults in 90 days.A system, not ads, that hits the number — or keeps going at no fee.
Linchmark runs the full acquisition stack — offer packaging, creative, Meta and Instagram ads, landing and booking funnel, automated follow-up, and reporting — for established fitness and strength coaches — weight-loss, powerlifting, and conditioning — whose bottleneck is the gap between followers and paying clients.
Built first for
Early traction · private cohort
Early traction · private cohort
How it works
Three stages. One outcome: qualified booked calls.
Each stage has a single owner inside Linchmark and a deliverable that goes live. Nothing sits in a slide deck.
- 01
Package offer
Reposition your existing transformation work as a clear, premium 12-week program with a single anchor outcome prospects will actually pay for — the offer brief, the price ladder, and the guarantee framing agreed before a dollar goes to ads.
Offer brief, price ladder, 12-week structure, guarantee framing.
- 02
Run ads
A short bank of short-form video and static angles built around real transformations, plus retargeting cut-downs. Cold, warm, and retargeting audiences run as separate, measurable buckets from day one on Meta and Instagram — refresh cadence every Monday.
12 ad angles + 6 retargeting variants · always-on Meta + Instagram campaigns.
- 03
Pre-qualify the lead
A single landing surface that filters for coach-fit and pushes the right people to a calendar, then drops the unbooked into automated follow-up. A weekly scorecard reports qualified leads, show rate, closes, CAC and ROAS — the numbers that decide whether the system is working.
Landing + booking funnel, SMS/email follow-up, weekly scorecard.
What’s included
The full offer, not an à la carte menu.
Linchmark delivers the whole acquisition stack as one managed system — pick a tier, and every module below goes live under a single owner.
Offer
- Offer brief
- Pricing ladder
- 12-week program structure
- Guarantee framing
Creative
- Short-form video bank
- Static ad angles
- Retargeting cut-downs
- Refresh cadence
Media
- Meta + Instagram campaigns
- Cold / warm / retargeting audiences
- Weekly budget review
Funnel
- Landing page
- Booking widget
- SMS + email follow-up
- Lead qualification
Sales support
- Appointment setting (Scale)
- Call review (Scale)
- Show-rate optimisation
30 qualified consultations in 90 days.Missed? We stay on at no fee.
Most agencies sell the work, then vanish when the numbers do not move. Linchmark agrees the target in writing before kickoff — a definition of “qualified” locked up front, a target of 30 calls inside 90 days, and a plain commitment: if the target is missed, Linchmark continues managing the system at no management fee until it is hit.
In writing
“Qualified” is defined before any spend: budget, intent, and client-fit. Reported weekly. Ad spend passed through at cost, never bundled.
- Audience smaller than ~5,000 with no warm channel to fill it
- First-time offer under $1,500 or no track record of closes
- Wanting "just ads" with no offer or funnel work
- No transformations or social proof worth putting behind paid distribution
Two ways to begin
Apply now, or compare tiers first.
For gym owners
FAQ
The questions every coach asks in week two.
If something is missing here, write to linchmark-5y263j@polsia.app.
Stop measuring attention.
Start measuring booked calls.
Apply with your audience size, current offer, and a sense of where the gap is — Linchmark responds inside two business days.
Built and managed against a target of 30 qualified calls in the first 90 days. Missed? Management continues at no fee. Ad spend passed through at cost.
Prefer to compare tiers first?